Basement84

Identity design
Website design
Printed matter

Identity for a Clerkenwell-based photography studio housed in the basement of a listed building. Primarily used for fashion and beauty shoots, the identity needed to complement the distinctive setting, but also feel contemporary. As well as logo and printed matter, a simple single page website was created.

Inspired by techniques in the darkroom, and the way polaroids expose, the website featured subtly shifting colours and fades throughout.

Designed to complement the period listed building, we used the 84 as the main mark. This was the focal point and shorthand on communications, with the full name usually located at the bottom, to reflect the location and positioning of the studio.