Instant Drawing Machine

  • Identity design
  • Motion
  • Computation

Instant Drawing Machine is a photography practice, the name refering to the process, and the machinery itself. The identity is designed to complement the name, with visual explorations exploring notions of machine vision and automated, mechanical movement.

Website

Instant Drawing Machine website design
Instant Drawing Machine website design
Instant Drawing Machine website design

The machine gaze

Reflecting on the increased use of computation within photography, and going deeper into the 'machine' of the name, in evolving the identity I explored using computer vision to define an adaptive network. Using the Posenet machine learning model, I applied it to a series of portraits from IDM's portfolio. Visualising both the the pose and the format of the crop, it creates a visual dynamic that can evolve and adapt as new work is made.

IDM network visual explorations

Client

Instant Drawing Machine

Tags

  • Identity design
  • Motion
  • Computation