Jolene Goods Drop
Regular client Jolene asked me to design a campaign and create a microsite to launch the first Goods Drop, Jolene's collection of ceramics, clothing and merch. Having formed close relationships with a number of artists, craftspeople and producers, an initial pop-up in the Redchurch Street branch of Jolene allowed subscribers access to the first batch of goods. With this being a new venture, we were careful to differentiate this from the familiar brand. The campaign worked across media with posters, a new social media presence and an accompanying website counting down to the event.
Poster designs
Social campaign
Post-event website
We set up a camera outside one of the Jolenes and just filmed for a summer afternoon. After the event, we switched up the website to jump into this moving backdrop at a random point on each visit. All of the goods from the launch were featured with their availability at the time.
