

Visual Identity for a Members’ Club that organises events on a range of contemporary themes and issues from some of the world’s most eminent experts and thinkers. The identity was designed to reflect the prestige of the club but also include flexibility and a contemporary feel to reflect the broad range of events held.







A selection of events were grouped under sub-brands to differentiate audience or theme. New sub-brands could be added as needed.


The website functioned as both a calendar for upcoming events and happenings, and a searchable archive of previous events.