Wilderness Now
Visual identity for a company organising adventures. The website allowed users to book a range of activities, from hiking to canoeing, all based around the British Isles. The identity needed to communicate a sense of adventure and feel dynamic, while the website was clean and minimal.
The identity
The main feature of the identity is the WN mark. Although primarily encountered online, it was designed to be applied in multiple contexts, and work at multiple scales.
Business cards
We used close up crops of natural textures for the reverse of the business cards. This was part of communicating an emphasis on leaving the city and reconnecting with the outdoors.
The website
The website functioned as a platform for both guides offering experiences and customers booking them. We designed and custom-built a complete end-to-end platform that enabled the full booking experience.